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Online survey blog

21 OCT 2013

CSAT, NPS or CES

It is said, that you can't manage if you can't measure effects of your actions. Organizations all over the world are looking for the ideal question / measure, that will allow to gauge and predict customer loyalty. The result is a specific "arms race" that leads to a new question. Which metric and question is the best one? To find an answer we compared three different frameworks - CSAT, NPS, CES.

13 SEP 2013

Voice of the Customer

Do you know what your clients and users talk about your company, products or services? What they like and what annoy them? Voice of the Customer can help you find answers for these questions.

06 SEP 2013

Semantic scale in online surveys

Semantic scale, also known as semantic differential or Osgood scale (from the name of it creator - American psychologist Charlesa E. Osgood, 1916-1991) is commonly used for evaluation of attitudes, products or services.

04 SEP 2013

Survey question comments

mysurveylab.com 8.5 online survey software is ready. This time changes are focused on survey design features, including survey question comments and control of number of selected answer choices.

26 AUG 2013

5 Why

5 Why (5W) is iterative question asking technique used to explore cause-effect relationship underlying a particular problem. Technique has been originally developed by Sakichi Toyoda and used in Toyota Motor Corporation during the evolution of manufacturing methodologies. It gained big popularity and is used by such methodologies like Kaizen, Lean, Six Sigma.

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