Online survey blog

23 OCT 2012

mysurveylab 7 - full SPSS support

mysurveylab.com online surveys with version 7.0 just become better. We have introduced full SPSS and PSPP support, advanced randomization options and widget configuration features.

18 OCT 2012

Mystery shopper

Surveys show that satisfied customer will share his / her positive experiences with 3 - 5 people, unsatisfied will share his / her negative experience with 8 - 10 people.

30 JUN 2012

Quantitative and qualitative surveys

Researchers and analytics often talk about quantitative research and qualitative research. In this article you will find description of both terms, difference explanation and usage examples for each type of survey research.

18 JUN 2012

Likert scale in surveys and market research

Likert scale has been introduced to survey research in 1930. Scale name comes from Rensis Likert (1903 - 1981), American psychologist, educator and sociologist. It is bipolar scale with interval-levels that measure respondent attitudes and opinions.

21 MAY 2012

ISO 9001 - Customer satisfaction

In ISO 9001 quality standard customer satisfaction and satisfaction measurement tools plays very important role. Quality Management System implementation and "Plan, Do, Check, Act" structure introduced by ISO 9001 ensures that client needs will be taken into consideration and properly addressed.

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