Online survey blog

22 APR 2015

ROPO effect - what do you need to know about it?

Consumer behavior evolves constantly in order to adapt to the changing purchase possibilities. ROPO: Research Online, Purchase Offline is one of the tendencies we’re now dealing with ever more frequently. 88% of smartphone owners use them to search for information and reviews of products - sometimes even while at the store. Do you know how this affects your business and have you ever considered using it to your advantage?

CSI

17 APR 2015

Customer Satisfaction Index (CSI)

musyrveylab.com 8.13 is now available along with the first set of updates this year. New features include CSI metrics and a bunch of useful changes that make it even easier to use our platform. The complete list features:

16 APR 2015

Things you should know about your NPS survey respondents

NPS

Net Promoter Score (NPS) is a popular customer loyalty measurement methodology. Recently, not without a cause, it’s become very popular among marketing and sales professionals. The methodology assumes that in order to conduct an effective study of customer loyalty it’s enough to ask just this one question :

team work

05 JUN 2015

Effective team work

We work every day to make mysurveylab.com better tool for you and your organization. We want our online survey software better support your work and your research projects. We have just made next step on our way for perfect surveys software. We are happy to give you new system version, this time labelled with number 9.1. Among many changes you will find new user management module and better team work features.

CSAT

01 APR 2015

Satisfaction or loyalty – what to survey?

Do you know that customers satisfied with your service won’t necessarily return to you? The correlation between customer satisfaction and loyalty is not as straightforward as it may seem.

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