Online survey blog

18 JUN 2012

Likert scale in surveys and market research

Likert scale has been introduced to survey research in 1930. Scale name comes from Rensis Likert (1903 - 1981), American psychologist, educator and sociologist. It is bipolar scale with interval-levels that measure respondent attitudes and opinions.

21 JUN 2012

Right scale selection for online survey

Are you wondering what scale you should use for your online survey? Below you will find few examples of different scales that may be used in your surveys.

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