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Online survey blog

NPS

01 JUL 2015

Why NPS fails… but is still worth it?

Net Promoter Score (NPS) is one of the most popular methods of testing customer satisfaction, however, it’s still far from perfect. Before you start with your NPS, find out all about its limitations.

NPS

06 MAY 2015

NPS and what's next? Three questions you should ask yourself

NPS

So you’ve done the Net Promoter Score (NPS) everyone is talking about. You’ve got your score and know how many of your customers are Promoters or Detractors. Great! What’s next? You’re probably wondering what the number actually means and how to use it. Start by asking yourself these three questions.

16 APR 2015

Things you should know about your NPS survey respondents

NPS

Net Promoter Score (NPS) is a popular customer loyalty measurement methodology. Recently, not without a cause, it’s become very popular among marketing and sales professionals. The methodology assumes that in order to conduct an effective study of customer loyalty it’s enough to ask just this one question :

CSAT

01 APR 2015

Satisfaction or loyalty – what to survey?

Do you know that customers satisfied with your service won’t necessarily return to you? The correlation between customer satisfaction and loyalty is not as straightforward as it may seem.

26 JAN 2015

Build successful marketing campaigns with online surveys

Questionnaires are one of the basic tools of marketing specialists. They’re comprehensive and, if skillfully constructed, they easily provide valuable data. DYI online surveys give users the freedom to conduct a perfectly customized research on their own. Today we’re bringing you 5 ways to use online questionnaires that will help you build an effective marketing strategy.

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