25 MAR 2015
In the case of survey based research it’s not just about WHAT you want to ask. It’s also as much about HOW you formulate your questions. Otherwise you might end up with data that is false or of poor quality. Good questions are clear and they don’t raise any doubts at the time of completing the questionnaire. Bad questions may include answer suggestions or they can even make it impossible to give a truthful answer and as a result they are discouraging. What kinds of questions should you avoid?