31 DEC 2014

Pros and cons of online surveys

We are continuing series of articles for students. Online surveys gain more and more popularity. Are you wondering if you should try to use this research technique. Please find below quick summary of pros and cons of online surveys and questionnaires.

pros of online surveys :

  • low cost of survey creation and research performance. Check our prices at mysurveylab.com subscription prices
  • short time needed to collect responses and data analysis
  • dynamic character of surveys, ability to use question logic to improve respondent experience and reduce time needed to complete survey
  • ability to use multimedia in survey research (audio and video materials)
  • ability to track survey results and correct questionnaire during data collection process


cons of online surveys :

  • you can't make additional explanation or answer respondent questions during research
  • you can't control external environment, that can distract respondent during survey
  • online survey can be treated as a SPAM

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