06 SEP 2013

Semantic scale in online surveys

Semantic scale, also known as semantic differential or Osgood scale (from the name of it creator - American psychologist Charlesa E. Osgood, 1916-1991) is commonly used for evaluation of attitudes, products or services.

Scale is made of few points usually 5 or 7. Points can be labeled with numbers and extreme points are described with two bipolar adjectives - antonyms (f.e. good - bad, easy - difficult, interesting - boring, cheap - expensive, ...)





Example 1, Semantic scale with labels

What is your opinion about product X?

semantic scale without labels

Example 2, Semantic scale without labels

What is your opinion about product X?

semantic scale with labels

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