Online survey blog

25 MAR 2015

Drafting a survey? Beware of these common mistakes

In the case of survey based research it’s not just about WHAT you want to ask. It’s also as much about HOW you formulate your questions. Otherwise you might end up with data that is false or of poor quality. Good questions are clear and they don’t raise any doubts at the time of completing the questionnaire. Bad questions may include answer suggestions or they can even make it impossible to give a truthful answer and as a result they are discouraging. What kinds of questions should you avoid?

14 DEC 2014

Surveys for dissertation

We are starting series of articles created for students that are looking for online survey and questionnaire tool for their dissertations.

21 OCT 2013

CSAT, NPS or CES

It is said, that you can't manage if you can't measure effects of your actions. Organizations all over the world are looking for the ideal question / measure, that will allow to gauge and predict customer loyalty. The result is a specific "arms race" that leads to a new question. Which metric and question is the best one? To find an answer we compared three different frameworks - CSAT, NPS, CES.

13 SEP 2013

Voice of the Customer

Do you know what your clients and users talk about your company, products or services? What they like and what annoy them? Voice of the Customer can help you find answers for these questions.

06 SEP 2013

Semantic scale in online surveys

Semantic scale, also known as semantic differential or Osgood scale (from the name of it creator - American psychologist Charlesa E. Osgood, 1916-1991) is commonly used for evaluation of attitudes, products or services.

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