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Online survey blog

26 AUG 2013

5 Why

5 Why (5W) is iterative question asking technique used to explore cause-effect relationship underlying a particular problem. Technique has been originally developed by Sakichi Toyoda and used in Toyota Motor Corporation during the evolution of manufacturing methodologies. It gained big popularity and is used by such methodologies like Kaizen, Lean, Six Sigma.

4 research moments

03 DEC 2012

4 research moments

Let's get straight to the point: why should you conduct survey research and what is the objective to create one? Right now a half of my readers will leave the blog and they will be right. I would do the same. So I will change my question: in what business situations should you conduct survey research? Does it sound better? Let's call these situations research moments.

06 OCT 2012

How to write a good research brief?

Are you planning market research? You should start your work with a research brief. Research brief describes objective and outcomes of the research. The better brief you create the more accurate and better quality survey results you will get.

16 AUG 2012

Measures of central tendency

Measures of central tendency (averages) - a single value that attempts to describe a set of data by identifying "the central position" within that set of data. Central position can be defined on many ways therefore we have many averages.

10 AUG 2012

Standard deviation

Standard deviation (represented by the symbol σ) shows how much variation or "dispersion" exists from the average (mean, or expected value).

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