Understand your customers needs and motivations.
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|Customer satisfaction||Customer Experience|
|Improve customer satisfaction.||Conduct customer experience surveys.|
|Net Promoter Score (NPS / NPS2)||Voice of the Customer (VOC)|
|Build and measure customer loyalty (Net Promoter Surveys).
+ Survey Example
|Understand your customers behavior, motivations and needs.|
|Examine your company processes to ensure they are customer-centric.||Prepare customer segmentation.|
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ONLINE SURVEY EXAMPLES