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Tip! How to improve survey response rate?

What is response rate, why it is important and how it works?

Response rate (also known as completion rate or return rate) tells us how many people have completed surveys comparing to total number of people in the sample. The bigger response rate the better it is.

Response rate = number of completed surveys / number of people in the sample

How response rate works?

Let’s assume you have send survey to 100 people and 40 people answered (filled out your survey). It means that response rate for your survey will be 40/100 = 0,4 x 100 = 40%

How to improve response rate?

There are several ways to improve response rate - it means to improve number of collected responses on your survey in a sample. Below you will find few simple and proven methods :

  1. Ask your respondents in advance if they would like to participate in a survey
  2. Create survey introduction, with information like :
    - survey objective
    - explanation why it is important to participate in a survey
    - information that survey is completely anonymous, and explanation how collected data will be used by you
  3. Provide enough time to complete survey
  4. Resend survey during research, but only to people that haven’t opened your survey
  5. Offer a small gift in return for survey completion, instead of a gift you can create a possibility to donate a small amount on a charity
  6. Say "Thank you" for participation in a survey

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