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Tip! What kind of questions you want to avoid?

Biased questions

Avoid questions suggesting certain answer. This kind of questions may contain terminology or word sequence that will lead respondent to answer in a certain way. Often they include assumptions that are or may be not true.

AVOID QUESTION : Is green your favorite color?

Double-barreled questions

Ask about one thing in a question. Combining questions in a one sentence can make it difficult for respondent to answer and can make it impossible to interpret question correctly.

AVOID QUESTION : Please score quality and price of product X on a scale 1 (very good) - 5 (poor).

Confusing or wordy questions

Make sure your questions are not too long and can be interpreted in the same way by all survey participants.

Questions not related with survey objective

Make sure your questions are in line with survey objective. Good way to check it is to ask somebody to read you survey or to test it on a small sample.

Slang words of abbreviation

Don't us word that may be difficult to understand like slang, jargon or abbreviations.

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